Training: Learn CPA Marketing Better

Actual selling of a service or product is not necessary to make some extra dollars online. Big companies are willing to pay you to bring initially non-paying clients to their website and give in as little information as their email. These big corps can afford to invest in what we call “leads” (people who sign up for free). They do this because they know their marketing is strong enough in the back-end (after they signed up) and they can get much more than what they paid for.

However, you will be dealing with brokers, who simply connect these big corps with you. You can choose free or paid offers to promote and you can make bank pretty quick.

CPA simply means “cost per action” - you get paid per a desired action people you bring do (for example signup).

In order to be able to market CPA offers, you need to sign up with a CPA network like Neverblue, MaxBounty, CPAlead among others. However, it's not like an email service where you just sign up and your account is instantly created and accepted. Serious CPA networks make sure to review your blog or website to see if you are “good enough” to promote their offers. While it may sound like a turn off, do not be discouraged. They only want to make sure that your website has decent content, is not spammy or does not discuss about things which are against their Terms of Service (like porn).

Once your website has undergone the review process, they will email or call you to talk to you a bit just to check if you do have some basic knowledge of CPA and the rules. They may also ask you about the promotional methods you intend to use for their campaigns. There are some types of traffic they don't accept and they will tell you about it.

Stick to the big names of the CPA networking world. Do not go with shady, new networks who offer attractive pays per free signups, as they might not pay you eventually. A simple search of the company name will come up with reviews about the network. It's in the interest of the big networks to pay you so you bring in more leads for their clients.

If you've got any question or doubts about the Terms of Service, do not hesitate to contact your affiliate manager who is here to assist you with all you need to know about the rules and the CPA network. Affiliate managers also give good advice on how you can improve your campaigns. So make sure to contact them!

Generate more income Online

Why would people pay you more for your products? Because you'll be providing them with more value. If you can show people that you are giving them more in terms of value (real or perceived), then people won't mind giving you more bucks for the same product.

Now, how to increase your existing products' value?


Distribute your content in different formats

You're selling a $27 e-book and making a few sales weekly? GREAT, that's more than many other marketers online! Here is how to get more sales AND more money per sale..

Covert your product in a “Bonus Audio Course”. All you need is a microphone (I'd recommend a USB microphone for best quality) and a piece of free software called “Audacity”.

Audacity allows you to record and edit audio files in the most commonly used format in the world: mp3.

What about the content? Simply read out your ebook! Make different “modules” out of the ebook chapters.

Covert your product in a “Bonus Video Course”. Same as above: microphone, OpenOffice.org (to create presentations) OR FreeMind (mind mapping software) – both free.

Create summaries in your presentation or mind mapping software, read out your product, add some personality! You'll need a screen capture software like Camtasia Studio or Jing (free) to do screen recording.

You can even sell the video course itself as the main product and give the ebook as a “bonus transcript”! That alone can allow you to double the price you charge!


Offer one-on-one consultation

It doesn't matter how good your e-book, mp3's or videos are, people will still have unanswered questions. Some of them will pay you for your time if they see you indeed have a vast knowledge about your niche. If you are good enough, you can charge $50 for 30 minutes consultation. If you're REALLY good, you can charge $500 for a 1 hour consultation.

You can include it in the package, but I'd advise you to put it as an optional offer, or offer it in the back-end, after your item has already been purchased.


Give in-a-box solutions

People just love being lazy. Provide them with ready-made materials which complement your main product.

If you're selling a weight lifting program, provide printable workout logs. Selling an AdSense course? Provide themes and templates. Giving a course on using PLR articles? Provide them with PLR articles.


The goal here is to provide more value. Provide value, and money is just a by-product!